Migrate from Ayrshare

This guide walks you through migrating from Ayrshare to Late, covering API differences, account setup, and a safe cutover strategy.

Quick Reference

The main differences at a glance:

What	Ayrshare	Late
Base URL	`api.ayrshare.com/api`	`getlate.dev/api/v1`
Content field	`post`	`content`
Platforms	`["twitter", "facebook"]`	`[{platform, accountId}]`
Media	`mediaUrls: ["url"]`	`mediaItems: [{type, url}]`
Schedule	`scheduleDate`	`scheduledFor`
Publish now	Omit `scheduleDate`	`publishNow: true`
Multi-user	`Profile-Key` header	Profiles as resources

Before You Start

What you'll need:

Your Ayrshare API key and Profile Keys
A Late account (sign up here)
A Late API key from your dashboard

How Late organizes accounts

Late uses a two-level structure:

Profile: "Acme Corp"
├── Twitter (@acmecorp)
├── LinkedIn (Acme Corp Page)
└── Facebook (Acme Corp)

Profile: "Side Project"
├── Twitter (@sideproject)
└── Instagram (@sideproject)

Profiles group social accounts together (like brands or clients). Each Account is a connected social media account with its own accountId.

Step 1: Set Up Late Profiles

For each Ayrshare Profile Key, create a corresponding Late profile:

curl -X POST https://getlate.dev/api/v1/profiles \
  -H "Authorization: Bearer YOUR_LATE_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"name": "My Brand"}'

Save the returned _id — you'll need it to connect accounts.

Initiate OAuth for each platform you had connected in Ayrshare:

curl -X GET "https://getlate.dev/api/v1/connect/{platform}?profileId=PROFILE_ID&redirect_url=https://yourapp.com/callback" \
  -H "Authorization: Bearer YOUR_LATE_API_KEY"

Supported platforms: twitter instagram facebook linkedin tiktok youtube pinterest reddit bluesky threads googlebusiness

Platform name change: Ayrshare uses gmb for Google My Business. Late uses googlebusiness (no underscore).

The response includes an authUrl — redirect your user there to complete authorization.

Step 3: Get Your Account IDs

After connecting, fetch the account IDs:

curl -X GET "https://getlate.dev/api/v1/accounts?profileId=PROFILE_ID" \
  -H "Authorization: Bearer YOUR_LATE_API_KEY"

{
  "accounts": [
    {
      "_id": "abc123",
      "platform": "twitter",
      "username": "@yourhandle",
      "displayName": "Your Name"
    }
  ]
}

Store this mapping in your database — you'll need the _id values when creating posts.

Step 4: Update Your Post Calls

Here's how the API calls change:

Ayrshare:

curl -X POST https://api.ayrshare.com/api/post \
  -H "Authorization: Bearer API_KEY" \
  -H "Profile-Key: PROFILE_KEY" \
  -d '{
    "post": "Hello world!",
    "platforms": ["twitter", "linkedin"]
  }'

Late:

curl -X POST https://getlate.dev/api/v1/posts \
  -H "Authorization: Bearer API_KEY" \
  -d '{
    "content": "Hello world!",
    "platforms": [
      {"platform": "twitter", "accountId": "abc123"},
      {"platform": "linkedin", "accountId": "def456"}
    ],
    "publishNow": true
  }'

Ayrshare:

curl -X POST https://api.ayrshare.com/api/post \
  -d '{
    "post": "See you tomorrow!",
    "platforms": ["twitter"],
    "scheduleDate": "2025-01-15T10:00:00Z"
  }'

Late:

curl -X POST https://getlate.dev/api/v1/posts \
  -d '{
    "content": "See you tomorrow!",
    "platforms": [
      {"platform": "twitter", "accountId": "abc123"}
    ],
    "scheduledFor": "2025-01-15T10:00:00Z"
  }'

Omit publishNow for scheduled posts — it defaults to false.

Ayrshare:

curl -X POST https://api.ayrshare.com/api/post \
  -d '{
    "post": "Check this out!",
    "platforms": ["twitter"],
    "mediaUrls": ["https://example.com/image.jpg"]
  }'

Late:

curl -X POST https://getlate.dev/api/v1/posts \
  -d '{
    "content": "Check this out!",
    "platforms": [
      {"platform": "twitter", "accountId": "abc123"}
    ],
    "mediaItems": [
      {"type": "image", "url": "https://example.com/image.jpg"}
    ],
    "publishNow": true
  }'

Key changes summary

Ayrshare	Late
`post`	`content`
`platforms: ["twitter"]`	`platforms: [{platform: "twitter", accountId: "..."}]`
`mediaUrls: ["url"]`	`mediaItems: [{type: "image", url: "..."}]`
`scheduleDate`	`scheduledFor`
Omit scheduleDate to publish	`publishNow: true`
`Profile-Key` header	Not needed (use `accountId` in platforms)

Step 5: Update Media Uploads

Late uses presigned URLs for uploads (supports files up to 5GB):

Request a presigned URL

curl -X POST https://getlate.dev/api/v1/media/presign \
  -H "Authorization: Bearer API_KEY" \
  -d '{"filename": "photo.jpg", "contentType": "image/jpeg"}'

Response:

{
  "uploadUrl": "https://storage.../presigned-url",
  "publicUrl": "https://media.getlate.dev/temp/photo.jpg"
}

Upload your file

curl -X PUT "https://storage.../presigned-url" \
  -H "Content-Type: image/jpeg" \
  --data-binary "@photo.jpg"

Use the public URL in your post

{
  "mediaItems": [
    {"type": "image", "url": "https://media.getlate.dev/temp/photo.jpg"}
  ]
}

Already have public URLs? Skip the upload — just pass your URLs directly in mediaItems.

Supported types: image/jpeg image/png image/webp image/gif video/mp4 video/quicktime video/webm application/pdf

Step 6: Migrate Scheduled Posts

Don't lose your queued content! Export scheduled posts from Ayrshare and recreate them in Late.

Export from Ayrshare:

curl -X GET https://api.ayrshare.com/api/history \
  -H "Authorization: Bearer AYRSHARE_KEY" \
  -H "Profile-Key: PROFILE_KEY"

Recreate in Late for each post with a future scheduleDate:

curl -X POST https://getlate.dev/api/v1/posts \
  -d '{
    "content": "...",
    "platforms": [{"platform": "twitter", "accountId": "..."}],
    "scheduledFor": "2025-01-20T14:00:00Z"
  }'

Then delete or pause the Ayrshare posts to avoid duplicates.

Cutover Strategy

Don't switch all at once. Use a gradual rollout to catch issues early.

Phase	Actions
Prep	Create Late profiles, connect accounts, build integration
Pilot	Test with internal users for a few days
Rollout	Enable for 10% → 50% → 100% of users
Cutoff	Disable Ayrshare, keep keys for 30 days as fallback

Troubleshooting

Error	Cause	Fix
Invalid accountId	Using Ayrshare profile key	Use Late account `_id` from `/v1/accounts`
Platform not supported	Wrong platform name	Use `googlebusiness` not `gmb`
Media not found	URL inaccessible	Ensure HTTPS and publicly accessible
Post not publishing	Wrong date format	Use ISO 8601 UTC: `2025-01-15T10:00:00Z`

Code Example: Node.js

// Late post function
const createPost = async (content, accounts, media = [], scheduledFor = null) => {
  const response = await fetch('https://getlate.dev/api/v1/posts', {
    method: 'POST',
    headers: {
      'Authorization': `Bearer ${process.env.LATE_API_KEY}`,
      'Content-Type': 'application/json',
    },
    body: JSON.stringify({
      content,
      platforms: accounts, // [{platform: "twitter", accountId: "..."}]
      mediaItems: media.map(url => ({
        type: url.match(/\.(mp4|mov|webm)$/i) ? 'video' : 'image',
        url
      })),
      ...(scheduledFor ? { scheduledFor } : { publishNow: true })
    }),
  });

  const data = await response.json();
  return data.post._id;
};

Need Help?

Late API Docs: docs.getlate.dev
Support: miki@getlate.dev
Rate Limits: 60-1200 req/min depending on plan

Migrate from Ayrshare

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