Overview
Welcome to the Late API - schedule and publish to all your social media accounts from one place
What is Late?
Late is a social media scheduling platform that lets you manage and publish content across all major platforms from a single API. Whether you're building a social media tool, automating your content workflow, or managing multiple brands, Late's API gives you complete control.
What can you do with the API?
- Schedule posts across Twitter, Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, Reddit, Bluesky, Threads, and Google Business
- Upload media including images, videos, and documents
- Manage multiple accounts organized into profiles
- Set up posting queues with recurring time slots
- Track analytics across all your platforms
- Invite team members to collaborate on content
Base URL
All API requests use this base URL:
https://getlate.dev/api/v1For example, to list your posts:
GET https://getlate.dev/api/v1/postsKey Concepts
Before you start, understand these core concepts:
Profiles
Profiles are containers that group your social media accounts together. Think of them as "brands" or "projects". Each profile can have multiple connected social accounts.
Accounts
These are your connected social media accounts (your Twitter account, Instagram page, etc.). Accounts belong to profiles.
Posts
Content you want to publish. A single post can be scheduled to multiple accounts across different platforms simultaneously.
Queue
An optional posting schedule. Set up recurring time slots (e.g., "Monday 9am, Wednesday 2pm") and Late will automatically schedule your posts to the next available slot.
Platforms
Late supports 11 major social media platforms. Click on any platform to see its specific features and requirements:
| Platform | Supported Content | Guide |
|---|---|---|
| Twitter/X | Text, images, videos, threads | View Guide |
| Feed, Stories, Reels, Carousels | View Guide | |
| Pages, Stories, videos, multi-image | View Guide | |
| Posts, images, videos, PDFs | View Guide | |
| TikTok | Videos, photo carousels | View Guide |
| YouTube | Videos, Shorts | View Guide |
| Pins with images or videos | View Guide | |
| Text posts, link posts | View Guide | |
| Bluesky | Text, images, videos | View Guide |
| Threads | Text, images, videos, sequences | View Guide |
| Google Business | Posts with CTAs | View Guide |
For detailed media requirements and platform-specific features, visit the Platforms Overview.
Rate Limits
API requests are rate limited based on your plan:
| Plan | Requests per Minute |
|---|---|
| Free | 60 |
| Build | 120 |
| Accelerate | 600 |
| Unlimited | 1,200 |
Rate limit headers are included in every response so you can track your usage.
Next Steps
Ready to get started?
- Set up authentication — Get your API key and learn how to authenticate requests
- Create your first post — Follow our step-by-step guide to schedule your first post
- Explore platforms — Learn platform-specific features and media requirements