Media Guidelines
YouTube
Video upload requirements for YouTube videos and Shorts
Video Types
YouTube automatically detects content type based on duration:
| Duration | Type | Notes |
|---|---|---|
| ≤ 3 minutes | YouTube Shorts | Vertical format, no custom thumbnails via API |
| > 3 minutes | Regular Video | Supports custom thumbnails |
Video Requirements
| Property | Shorts | Regular Video |
|---|---|---|
| Max Duration | 3 minutes | 12 hours |
| Min Duration | 1 second | 1 second |
| Max File Size | 256 GB | 256 GB |
| Formats | MP4, MOV, AVI, WMV, FLV, 3GP | MP4, MOV, AVI, WMV, FLV, 3GP |
| Aspect Ratio | 9:16 (vertical) | 16:9 (horizontal) |
| Resolution | 1080 × 1920 px | 1920 × 1080 px (1080p) |
Recommended Specs
| Property | Shorts | Regular Video |
|---|---|---|
| Resolution | 1080 × 1920 px | 3840 × 2160 px (4K) |
| Frame Rate | 30 fps | 24-60 fps |
| Codec | H.264 | H.264 or H.265 |
| Audio | AAC, 128 kbps | AAC, 384 kbps |
| Bitrate | 10 Mbps | 35-68 Mbps (4K) |
Upload Example
{
"content": "My Latest Video\n\nIn this video, I share my thoughts on...\n\n#tutorial #howto",
"mediaItems": [
{ "url": "https://example.com/video.mp4" }
],
"platforms": [
{
"platform": "youtube",
"accountId": "acc_123",
"platformSpecificData": {
"title": "My Latest Video",
"visibility": "public"
}
}
]
}Title and Description
| Property | Limit | Notes |
|---|---|---|
| Title | 100 characters | Defaults to first line of content |
| Description | 5000 characters | Full content used |
The content field becomes the video description. The title is either:
- Specified in
platformSpecificData.title - Auto-extracted from first line of content
- "Untitled Video" as fallback
Visibility Options
Control who can see your video:
| Visibility | Description |
|---|---|
public | Anyone can search and watch (default) |
unlisted | Only people with link can watch |
private | Only you and shared users |
{
"platformSpecificData": {
"visibility": "unlisted"
}
}Custom Thumbnails
For regular videos (>3 min), add a custom thumbnail:
{
"mediaItems": [
{
"url": "https://example.com/video.mp4",
"thumbnail": {
"url": "https://example.com/thumbnail.jpg"
}
}
]
}Thumbnail Requirements
| Property | Requirement |
|---|---|
| Format | JPEG, PNG, GIF |
| Max Size | 2 MB |
| Resolution | 1280 × 720 px (16:9) |
| Min Width | 640 px |
Note: Custom thumbnails are not supported for Shorts via API.
First Comment
Add an automatic pinned comment:
{
"platformSpecificData": {
"firstComment": "Thanks for watching! Don't forget to subscribe. What topics should I cover next? 👇"
}
}- Max 10,000 characters
- Posted immediately after upload
- Can include links
Scheduled Videos
When scheduling a YouTube video:
- Video uploads immediately with specified visibility
- Stays in that state until scheduled time
- At scheduled time, may change to "public" if originally set
{
"scheduledFor": "2024-12-25T10:00:00Z",
"platforms": [
{
"platform": "youtube",
"platformSpecificData": {
"visibility": "private"
}
}
]
}Supported Formats
| Format | Extension | Notes |
|---|---|---|
| MPEG-4 | .mp4 | Recommended |
| QuickTime | .mov | Well supported |
| AVI | .avi | Supported |
| WMV | .wmv | Windows Media |
| FLV | .flv | Flash Video |
| 3GPP | .3gp | Mobile format |
| WebM | .webm | Supported |
| MPEG-PS | .mpg | Supported |
Common Issues
Video stuck processing
Large videos (>1 GB) may take 30+ minutes to process. Use scheduled posts for async handling.
Wrong video type detected
- Shorts: ≤3 min + vertical aspect ratio
- Regular: >3 min OR horizontal aspect ratio
- Ensure aspect ratio matches intent
Thumbnail rejected
- Must be exactly 16:9 aspect ratio
- Max 2 MB file size
- Min 640 px width
- Not available for Shorts
Audio issues
- Use AAC codec
- Avoid copyright-protected music
- Ensure audio bitrate is at least 128 kbps
Resolution too low
Minimum recommended:
- Shorts: 720 × 1280 px
- Regular: 1280 × 720 px (720p)