Pinterest

Overview

Pinterest Pins support either one image OR one video per Pin (not both).

Image Requirements

Property	Requirement
Max Images	1 per Pin
Formats	JPEG, PNG, WebP, GIF
Max File Size	32 MB
Recommended	1000 × 1500 px (2:3)
Min Dimensions	100 × 100 px

Aspect Ratios

Ratio	Dimensions	Use Case
2:3	1000 × 1500 px	Optimal - Standard Pin
1:1	1000 × 1000 px	Square Pin
1:2.1	1000 × 2100 px	Long Pin (max height)

Best Practice: Use 2:3 aspect ratio for optimal display in the Pinterest feed.

Image Example

{
  "content": "10 Tips for Better Photography 📸",
  "mediaItems": [
    { "url": "https://example.com/pin-image.jpg" }
  ],
  "platforms": [
    {
      "platform": "pinterest",
      "accountId": "acc_123",
      "platformSpecificData": {
        "title": "10 Tips for Better Photography",
        "boardId": "board_456",
        "link": "https://myblog.com/photography-tips"
      }
    }
  ]
}

Video Requirements

Property	Requirement
Max Videos	1 per Pin
Formats	MP4, MOV
Max File Size	2 GB
Duration	4 seconds - 15 minutes
Aspect Ratio	2:3, 1:1, or 9:16
Resolution	1080p recommended
Frame Rate	25+ fps

Video Specs

Property	Minimum	Recommended
Resolution	240p	1080p
Bitrate	-	10 Mbps
Audio	-	AAC, 128 kbps

Video Example

{
  "content": "Quick recipe tutorial 🍳",
  "mediaItems": [
    { "url": "https://example.com/recipe.mp4" }
  ],
  "platforms": [
    {
      "platform": "pinterest",
      "accountId": "acc_123",
      "platformSpecificData": {
        "title": "5-Minute Breakfast Recipe",
        "boardId": "board_789",
        "link": "https://myrecipes.com/quick-breakfast"
      }
    }
  ]
}

Video Cover Image

Add a custom cover for video Pins:

{
  "platformSpecificData": {
    "coverImageUrl": "https://example.com/cover.jpg",
    "coverImageKeyFrameTime": 5
  }
}

Property	Description
`coverImageUrl`	Custom cover image URL
`coverImageKeyFrameTime`	Auto-extract frame at N seconds

Pin Title

Property	Requirement
Max Length	100 characters
Default	First line of content
Fallback	"Pin"

{
  "platformSpecificData": {
    "title": "My Pin Title (max 100 chars)"
  }
}

Board Selection

Specify which board to pin to:

{
  "platformSpecificData": {
    "boardId": "board_123456"
  }
}

If omitted, the first available board is used.

Get Board IDs

Use the Pinterest accounts endpoint to list available boards for a connected account.

Destination Link

Add a clickable link to your Pin:

{
  "platformSpecificData": {
    "link": "https://example.com/landing-page"
  }
}

Must be a valid URL
Opens when users click the Pin
Important for driving traffic

GIF Support

Pinterest supports animated GIFs:

Auto-play in feed
Max 32 MB
Treated as image (not video)
Recommend keeping under 10 MB for fast loading

Common Issues

"Image too small"

Minimum dimensions are 100 × 100 px, but Pinterest recommends at least 600 px wide for good quality.

Pin not showing in feed

Pinterest may take time to index new Pins
Ensure board is not secret/archived
Check if account is in good standing

Video processing failed

Ensure format is MP4 or MOV
Check duration (4 sec - 15 min)
Verify file size (≤2 GB)
Use H.264 codec

Wrong aspect ratio display

Pinterest crops images to fit. Use 2:3 ratio for best results:

1000 × 1500 px
600 × 900 px (minimum)

Link not clickable

Ensure URL is valid and accessible
Use https:// (not http://)
Avoid URL shorteners that may be blocked

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