Zapier

Automate social media publishing across 14+ platforms using the official Late app on Zapier. Connect Late with 7,000+ apps to trigger posts from Google Sheets, Notion, RSS feeds, CRMs, and more.

Quick Reference

Available Actions

Create Content

Manage Posts

Search & Lookup

Account Management

Setup

Create a Post

1. Add a trigger (see Popular Triggers below)
2. Add Late as the action app
3. Choose Create Post as the action event
4. Select your Profile and Social Account
5. Enter the post Content (or map from the trigger step)
6. Optionally set Scheduled For to delay publishing

Leave Scheduled For empty to publish immediately.

Mapping Dynamic Content

Click into any field and select values from your trigger step:

• Content: Map a Google Sheets column, Notion property, or RSS title
• Media URLs: Map a file URL from Google Drive, Dropbox, or Airtable
• Scheduled For: Map a date column from your content calendar

Popular Triggers

Late is an action-only app — it receives content from other apps. These are the most popular trigger combinations:

Schedule by Zapier

Post on a recurring schedule:

Schedule triggers do not count toward task usage.

Google Sheets

Post when a new row is added to your content calendar:

1. Google Sheets → New Spreadsheet Row — Trigger on new rows
2. Late → Create Post — Map columns to post fields

Notion

Post when a Notion database entry changes status:

1. Notion → Updated Database Item — Trigger when status changes to "Ready"
2. Filter by Zapier — Only continue if status = "Ready"
3. Late → Create Post — Map Notion properties to post fields

RSS Feed

Auto-post new blog articles:

1. RSS by Zapier → New Item in Feed — Enter your blog feed URL
2. Late → Create Post — Map title and link to content

Ghost / CMS

Post when a new article is published:

1. Ghost → Published Post — Trigger on new publications
2. Late → Create Post — Share the article across social platforms

Schedule a Post

Set the Scheduled For field to a future date. Accepts ISO 8601 timestamps.

To compute dates dynamically, add a Code by Zapier step (JavaScript) before the Late action:

const tomorrow = new Date();
tomorrow.setDate(tomorrow.getDate() + 1);
tomorrow.setHours(9, 0, 0, 0);

output = [{ scheduledFor: tomorrow.toISOString() }];

Map scheduledFor from the Code step into Late's Scheduled For field.

Cross-Post to Multiple Platforms

Option A: Multiple Actions

Add multiple Late actions in a single Zap, each targeting a different platform:

1. Trigger → Your content source
2. Late → Create Post → Twitter/X
3. Late → Create Post → LinkedIn
4. Late → Create Post → Bluesky

Option B: Paths (Paid Plans)

Use Paths by Zapier to send different content to each platform:

1. Trigger → Content source
2. Paths by Zapier
   • Path A (Twitter) → Late: Create Post with short content
   • Path B (LinkedIn) → Late: Create Post with long-form content
   • Fallback → Late: Create Post to all remaining platforms

Zap Examples

Content Calendar Automation

1. Google Sheets → New Row — Content calendar with columns: Content, Platform, Image URL, Publish Date
2. Filter — Only continue if "Status" column is "Ready"
3. Late → Create Post — Map all fields

Blog-to-Social Pipeline

1. RSS by Zapier → New Item — Your blog feed
2. Code by Zapier — Format the post: New: ${title}\n\n${link}
3. Late → Create Post → Twitter/X
4. Late → Create Post → LinkedIn (with longer excerpt)

Failed Post Recovery

1. Schedule by Zapier → Every Hour
2. Late → Get Posts — Filter by status = "failed"
3. Filter — Only continue if results exist
4. Late → Retry Add Post — Retry the failed post

Error Handling

Common Errors

Auto-Replay

Zapier automatically retries certain failures. For persistent errors:

1. Go to Zap History → find the failed run
2. Review the error details
3. Fix the issue
4. Click Replay to retry

Filters as Guards

Add Filter by Zapier before Late actions to prevent bad API calls:

• Only continue if content is not empty
• Only continue if platform is a valid value
• Only continue if publish date is in the future

Task Usage

Each successful Late action counts as one Zapier task:

Links

• Late on Zapier
• Get API Key
• API Reference