Make

Automate social media publishing across 14+ platforms using the official Late app on Make.com. Build visual scenarios with dedicated modules for each platform — no HTTP configuration required.

Quick Reference

Available Modules

Content Creation

Management

Setup

Create a Post

1. Add a Late module for your target platform (e.g., Add Post to Twitter/X)
2. Select your Connection
3. Select a Profile from the dropdown
4. Select a Social Account from the dropdown
5. Enter the Text content
6. Optionally add Media URLs (image or video links)
7. Optionally set a Scheduled Date for future publishing

Click Run once to test. The post will be published or scheduled based on your configuration.

Using Dynamic Data

Map data from previous modules into Late module fields:

• Click into any field and select values from the module mapping panel
• Example: Map {{1.title}} from a Google Sheets trigger into the Text field
• Example: Map {{2.imageUrl}} from a media module into Media URLs

Schedule a Post

Set the Scheduled Date field to a future ISO 8601 timestamp. If left empty, the post is published immediately.

Use Make's built-in date functions for dynamic scheduling:

Cross-Post to Multiple Platforms

Use Make's Router module to split a scenario into parallel paths, each targeting a different platform:

1. Trigger (Google Sheets, Webhook, Schedule, etc.)
2. Router → Split into paths
3. Path A → Late: Add Post to Twitter/X
4. Path B → Late: Add Post to LinkedIn
5. Path C → Late: Add Post to Bluesky

Each path can have its own content formatting — shorter text for Twitter, longer for LinkedIn, etc.

Scenario Examples

Google Sheets Content Calendar

1. Google Sheets → Watch Rows — Trigger when a new row is added
2. Late → Add Post to Twitter/X — Map the row's content and schedule date

Webhook-Triggered Posting

1. Webhooks → Custom Webhook — Receive POST requests from your app
2. Late → Add Post to LinkedIn — Post the incoming content

Send content to the webhook URL:

curl -X POST "https://hook.make.com/YOUR_WEBHOOK_URL" \
  -H "Content-Type: application/json" \
  -d '{"text": "Hello from my app!", "platform": "linkedin"}'

RSS Feed to Social Media

1. RSS → Watch RSS Feed Items — Check for new blog posts
2. Text Parser → Match Pattern — Extract title and link
3. Router → Split into platform paths
4. Late → Add Post to Twitter/X — Short post with link
5. Late → Add Post to LinkedIn — Longer post with context

Retry Failed Posts

1. Schedule → Every Hour — Check periodically
2. Late → Get Post List — Filter by failed status
3. Iterator — Loop through failed posts
4. Late → Retry Adding a Post — Retry each failed post

Custom API Requests

For operations not covered by dedicated modules, use Make an API Call:

This sends an authenticated request to any Late API endpoint. See the API Reference for all available endpoints.

Error Handling

Error Handler Routes

Right-click any Late module and select Add error handler:

Rate Limits

Late API has rate limits by plan. For high-volume scenarios:

• Use the Sleep module between Late modules to space out requests
• Set your scenario schedule to an appropriate interval
• Monitor for 429 responses and use Break handlers

Operations Cost

Each Late module execution consumes one Make operation:

Links

• Late on Make.com
• App Documentation
• Get API Key
• API Reference