Google Business

Overview

Google Business Profile posts support text and a single image. Videos are not supported.

Image Requirements

Aspect Ratios

Note: Google may crop images. Use 4:3 for best results.

Basic Post Example

{
  "content": "🎉 We're open this holiday weekend! Stop by for our special seasonal menu.",
  "mediaItems": [
    { "url": "https://example.com/holiday-special.jpg" }
  ],
  "platforms": [
    { "platform": "googlebusiness", "accountId": "acc_123" }
  ]
}

Call-to-Action Buttons

Google Business posts can include CTA buttons:

{
  "content": "Book your appointment today! Limited spots available this week.",
  "mediaItems": [
    { "url": "https://example.com/booking.jpg" }
  ],
  "platforms": [
    {
      "platform": "googlebusiness",
      "accountId": "acc_123",
      "platformSpecificData": {
        "callToAction": {
          "type": "BOOK",
          "url": "https://mybusiness.com/book"
        }
      }
    }
  ]
}

Available CTA Types

Post Without Image

Text-only posts are supported:

{
  "content": "Happy Friday! 🎉 We're offering 20% off all services this weekend. Mention this post when you visit!",
  "platforms": [
    { "platform": "googlebusiness", "accountId": "acc_123" }
  ]
}

Image URL Requirements

Google Business has strict image requirements:

✅ https://mybucket.s3.amazonaws.com/image.jpg
✅ https://example.com/images/post.png
❌ https://example.com/image?token=abc (auth required)
❌ http://example.com/image.jpg (not HTTPS)

Video Limitations

Google Business Profile does not support video posts. This is a platform limitation.

For video content:

• Post to other platforms (YouTube, Instagram)
• Include a link to the video in your text
• Use a video thumbnail as your image with a "Watch" CTA

Location Selection

If you have multiple locations, you must have a connected account for each location. The account ID determines which location receives the post.

Post Visibility

Posts appear on:

• Your Google Business Profile
• Google Search (when searching your business)
• Google Maps
• Google Knowledge Panel

Character Limits

Best Practices

Image Tips

• Use high-quality, relevant images
• Show your products/services
• Include your branding subtly
• Avoid excessive text overlay
• Keep important content in center (cropping)

Content Tips

• Include a clear call-to-action
• Mention offers or specials
• Keep it relevant and timely
• Update regularly (weekly posts)

Common Issues

"Image not found"

• Verify URL is publicly accessible
• Check for authentication requirements
• Ensure HTTPS
• Test URL in incognito browser

"Invalid image format"

• Use JPEG or PNG only
• WebP and GIF not supported
• Check file isn't corrupted

"Image too small"

Minimum 250 × 250 px. Recommended: 1200 × 900 px.

Post not appearing

• Posts may take 24-48 hours to appear
• Check Google Business Console for approval status
• Ensure account is verified

CTA not working

• Verify URL is valid and accessible
• Use HTTPS
• Avoid shortened URLs